Why You Should Use Your Employer Brand to Repel Talent

“I’m addicted to building employer brands,” says Charlotte Marshall, Global Employer Brand Lead at Danaher Corporation, a global science and technology innovator based in Washington D.C.

As an employer brand strategist with over 15 years of experience, five employer brand builds under her belt, and winner of the 2019 Global Employer Brand Leader award, Marshall wants to change the way the world approaches employer branding to attract, engage, and retain top talent—and she’s made a niche for herself in the industry doing exactly that.

It’s her job to go into Fortune 500 companies and help them elevate the awareness of their brand and their career opportunities. Yet, she believes the most valuable use of employer brand is to help your…

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Credit to Kayla Ellman for the original post.

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