What is a Brand Manager and What It Takes to Succeed

When most people think of Staples, visions of pens, printers, and paper pop into their heads. But the company recently underwent a massive transformation, unveiling an updated logo and five independent brands, including NXT Technologies, CoastWide Professional, Union & Scale, and Perk.

And then there’s TRU RED, a new line of office essentials—one that Brian Rodkey feels lucky to have been a part of. As a senior brand manager of TRU RED, he leads both the business strategy…

…. Reed More from source link The Muse Editor

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