What is a Brand Manager and What It Takes to Succeed

When most people think of Staples, visions of pens, printers, and paper pop into their heads. But the company recently underwent a massive transformation, unveiling an updated logo and five independent brands, including NXT Technologies, CoastWide Professional, Union & Scale, and Perk.

And then there’s TRU RED, a new line of office essentials—one that Brian Rodkey feels lucky to have been a part of. As a senior brand manager of TRU RED, he leads both the business strategy and the brand marketing. In this role, he says, “I’m responsible for partnering with team members to better understand our consumers and their pain points.”

What attracted him to branding in the first place? “I think it’s really interesting to understand why…

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Credit to The Muse Editor for the original post.

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