Growth Marketer

Full Time AYLIEN in A.I , in Software Email Job
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Job Description

We’ve done a pretty good job of establishing ourselves as one of the most recognised brands in the Natural Language Processing universe. We’ve built and implemented a successful inbound marketing engine that supplies a steady stream of qualified leads on a monthly basis, and now we’re looking to supercharge our marketing efforts to align with our ambitious company goals.
To help us get there, we’ve identified a number of key hires who will be central to AYLIEN’s next stage of growth. One of those is a growth marketing and demand generation whiz who can help us expand on our success as we refine our offerings and go-to-market strategy.
Key responsibilities:
  • Drive relevant and qualified traffic to our website via our digital marketing channels.
  • Contribute to sales pipeline creation through inbound lead generation and management.
  • Evaluate campaign performance and make data-driven decisions that help optimize campaigns and strategies.
  • Leverage both existing and new industry standard tools (yes, you’ll have the budget to get what you need) to optimize and revamp our marketing automation and lead management process.
  • Find innovative and creative ways to market our brand through online content creation.
  • Manage our social media channels and help shape our voice.
  • Work with internal and external content creators to build valuable content resources.
  • Conduct and utilise internal data and market research to drive strategic marketing decisions.
  • Report on KPI and campaign performance against a company-wide plan.

 

Requirements:

  • At least 3 years’ experience in a B2B focused marketing role (preferably in SaaS).
  • The ability to understand and translate technical concepts into tangible business outcomes and benefits.
  • Previous experience managing an end-to-end marketing funnel from MQL/PQL to SQL.
  • Experience working with both outbound SDR/BDRs and/or Inside Sales teams.
  • Excellent copywriting skills — you need to be able to write high-quality, engaging short- and long-form content.
  • Knowledge of SEO best practices.
  • Previous experience running marketing campaigns using industry standard automation tools and platforms.
  • Relevant experience running or being an integral part of an inbound marketing or account-based marketing machine.

 

Nice to haves:

  • Experience running or maintaining an online blog or presence.
  • Experience marketing data-focused products to technical audiences.
  • Strong HTML and CSS abilities.
  • Previous exposure to Mid Market and Enterprise marketing campaigns.
  • Experience using marketing automation platforms (HubSpot).
  • Previous paid acquisition campaign exposure

 

What’s on offer?
We provide a number of employee benefits worth mentioning:
  • Competitive salary
  • Employee stock options
  • 24 days annual leave
  • Healthcare
  • Paid maternity and paternity leave
  • Relocation assistance

Required skills

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