Digital Marketing Manager

Full Time Talent Solutions in Digital
  • Dublin, Ireland, Dublin, Ireland View on Map
  • Post Date : April 6, 2021
  • Salary: Negotiable
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Job Description

Digital Marketing Manager

Primary Objectives/Key Responsibilities

Digital Development

Input into the design and delivery of a corporate digital strategy to support the achievement of the business objective objectives
Responsible for developing content strategy, content optimization, conversation planning and content ideation for the relevant program areas
Develop and implement a fully integrated operational plan which includes defined inputs, outputs and measures
Understand how all aspects of social media and digital play its role in Owned, Earned and Paid strategies
Add digital thought leadership to digital campaigns, with user engagement and experience in mind
Work closely with our digital agency to optimise the visitor’s digital journey, ensure consistency in terms of messaging and content and SEO, ensuring the best user experience possible.
Work closely with our programme teams in optimising and evolving the brands digitally.
Research and evaluate external advancements in the digital ecosystem
Propose appropriate application of technology to solve business problems or to exploit business opportunities
Promote the effective use of online solutions to improve customer/user satisfaction, reduce operating expenses and maximise revenues and/or efficiencies
Design and implement online solutions for tourism development
Advise and support senior managers on all aspects of digital potential
Project Management Support

Evaluate potential digital projects to assess the clarity of objectives, cost, risk and Return on Investment
Ensure that digital projects are appropriately scoped and that the client and user needs are specified accurately and in sufficient detail
Promote best practice in project management disciplines
Support the design of the request for tenders, evaluation of responses and the negotiation of contract arrangements for the procurement of 3rd party supports
Provide ongoing advice and support to teams engaged in the delivery of digital Business projects
Optimisation and Maintenance of existing Online Solutions

Evaluate requests for enhancements and support activities in line with business priorities
Maintain full compliance with all policies, procedures, and corporate controls
Manage the optimisation of the organisation’s external websites
Ensure that there are clear SLAs and controls in place to deliver consistent quality and value for money
People Management

Manage all staff reporting to the position to effectively train, evaluate, motivate, delegate and monitor their activities
Conduct Performance Reviews in line with comany policy
Proactively develop the skills of the team to ensure they attain the appropriate level of competence
Stakeholder Management

Develop a network of external digital experts, to keep abreast of new developments and applications
Provide regular feedback and reviews to 3rd party providers
Establish and maintain effective working relationships with the internal IT team
Provide regular detailed reports to all stakeholders including the level of work activity
Financial Management

Manage the relevant digital budget
Provide advice and guidance to the organisation to ensure value for money in digital initiatives
Carry out all other duties as required

The successful candidate will commence on the 1st point of the salary scale in line with current Government policy.
Person Specification

Qualifications: A 3rd level qualification in Digital Marketing or related field.

Experience: The successful candidate will demonstrate an in-depth knowledge of best practice in digital marketing and have a minimum of three years’ successful experience in a digital marketing management role that included a track record of successful experience in the following:

Design and delivery of digital strategy to support corporate objectives
Management of digital projects and programmes including web and app development
Management of digital marketing professionals
Optimisation of websites and social media platforms
Socialmedia marketing
Stakeholder management
Budget management
Key Competencies

Strategic Thinking
Project Management
Relationship Management
Business Communication (written and oral)