It’s no surprise that organisations spend huge amounts of money on creating an employer brand. A strong employer brand helps companies to attract and retain the best talent, it goes towards creating a clear company culture and it even helps reduce hiring costs.
Companies such as Heineken and Pepsi have recently invested in refreshing their employer brands as they step up the pace to hire sought after talent.
Yet, there may come a time when you have to create a unique employer brand for a particular country while staying true to your overall employer value proposition.
Let’s see why it’s important to create a localised employer brand and how you can achieve this while retaining your organisation’s global values and beliefs.
Why you need to localise your employer brand
In a candidate-driven market, competition for hiring talent is fierce. Candidates…