Employer Branding: How Some Employers Do It Right & Others Do It Wrong


An employer brand may be defined as the reputation your company has accrued with current, past and future employees based on specific, proactive actions they’ve taken.  

An employer brand is how you market your company to job seekers. It’s how you present yourself—and how you respond to those who leave reviews about you.

As well, your brand may be shaped by inaction or being unaware of behaviors impacting…



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