“thank u, text”: How Recruiters are Attracting the Next Generation of Talent Using Text Messages

From Twitter and LinkedIn to FaceTime and Instagram, we live in a more connected world than ever. The average person has 60-90 apps installed on their phone, using around 30 of them each month and launching nine per day. Over six billion text messages are sent each day in the United States — and that’s to say nothing of the Tweets, Instagram DMs, and WhatsApp messages flying back and forth every day.

Millennials (who now make up the largest segment of the U.S. workforce) and their younger siblings in Generation Z expect to interact with friends, family, and yes, companies, where they spend most of their time anyway: on their mobile devices. When it comes to finding a job today, the next generation of talent isn’t willing to spend time on antiquated job boards or emailing back-and-forth with recruiters — they want instant gratification, a seamless experience, and a…


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