Making the decision to develop and nurture an employer brand can be difficult—and a task that often falls to the backburner. It’s not easy to directly tie employer brand to results, or prove ROI for the time and resources involved.
However, 79% of job seekers will consider a company’s mission before applying. More than half — 66% — of employees find motivation in a company’s mission, and 64% attribute their company’s mission to the main reason they stay in their current jobs. Beyond that, your employer brand can optimise more than just hiring; it can positively benefit your entire organisation. Find out how and why you should prioritise it.
Showcase Your Unique Corporate Culture
Corporate culture guides your internal and external identity to align with your organisation’s core values and mission. If put time into creating a unique corporate…