Sponsored: The Top Five Employment Branding Mistakes to Avoid

Branding is at the forefront for most companies these days, especially with regard to consumers. However, branding for potential employees is often overlooked. The image your company presents to applicants can make a difference when it comes to securing the best talent available. Here are five common mistakes made by employers when it comes to employment branding.

1. Believing Recruiters Alone Create the Brand

An all-too-common misconception among employers is that their recruiters carry sole responsibility for…

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