According to a 2018 analysis by the Norwich Business School, which used Glassdoor rankings to examine the connection between Glassdoor UK ratings and company performance, people equal profit. Study authors explain:
“First, we find that UK firms rated highly by their current employees in terms of satisfaction achieve superior profitability (ROA) compared to those rated poorly … Second, the significant positive relationship between employee satisfaction rating and profitability indicates that similarly to the case of US firms, online employee reviews can be used to forecast the financial results of UK firms.”
It comes as no surprise, then, that innovative companies, including Unilever, Nando’s and SAP, among others, use Glassdoor UK ratings in their marketing — intriguing both potential employees and investors alike.
Get to know Glassdoor UK as a source for attracting…