How Glassdoor Reviews Impact Customer Satisfaction

If you’re in recruiting or HR, you already know how business-critical it is for companies to cultivate a strong company culture and positive working environment. Sometimes, though, when senior leadership’s main focus is on NPI scores, sales and revenue, employees end up taking a backseat to customers. But a new Glassdoor Economic Research report, Happy Employees, Satisfied Customers: The Link Between Glassdoor Reviews & Customer Satisfaction, suggests that organizations hoping to win over customers should consider investing in their own employees first.

The Employee/Customer Satisfaction Connection

In the study, Chief Economist Dr. Andrew Chamberlain and Senior Economist & Data Scientist Daniel Zhao looked at a panel of 293 large employers across 13 industries between 2008 and 2018, comparing the link between employee satisfaction through Glassdoor reviews and…


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