The times they are a changin’. The world is now filled with data analytics and predictive marketing that help retailers and brands create marketing strategies that attract the customers they want. HR leaders are seeing opportunities to combine these marketing analytics concepts with tried and true recruitment methods to more intelligently target their own audience – the highest quality candidate for your organization’s specific needs. This important aspect of recruitment marketing is what we call Targeted Audience Planning (TAP), and it will change the way your talent teams approach the candidate experience.
Let’s look at the two fundamentals of Targeted Audience Planning your company can start making today.
A Quick Checklist for Building Targeted Audiences
Simply put, targeted audience planning is the practice of: