An employer brand may be defined as the reputation your company has accrued with current, past and future employees based on specific, proactive actions they’ve taken.
An employer brand is how you market your company to job seekers. It’s how you present yourself—and how you respond to those who leave reviews about you.
As well, your brand may be shaped by inaction or being unaware of behaviors impacting what employees think about you.
The value of having a strong and positive employer brand is that you improve the odds of attracting not only right-fit talent, but also that your employees will align their messaging with yours, pulling your brand message forward.
Conversely, a negative employer brand has the potential to repel good talent, narrowing your pipeline and ultimately, diminishing your competitiveness within the marketplace.