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How often do you challenge your assumptions? You know, those
things that form the bedrock of your opinions, beliefs and decision making. Do
you ever ask yourself if what you think you know, is really so?

You should.

My experience has been that many poor decisions and failed
concepts can be traced back to believing some key fact or piece of information
was true, but then it was found not to be. That foundational building block in
your decision process started a cascade of issues that made your project fail. I
know you’re all thinking you’re immune to this problem because you’ve vetted
your thinking. You’ve read the research. Read the blogs. Compared the points of
view, the pros and cons. I’m…



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