Men Wanted For Hazardous Journey (Ernest Shackleton); Your Country Needs You (Lord Kitchener); Close Your Windows, Open Your Doors (Apple).
In the 20th century, great job ads didn’t need many words, just the right ones.
While brevity still matters, the internet changed almost everything else.
Today, it’s possible to extend the reach of one’s persuasive words, beyond the job ad, into a conversation: without having to be there.
This article will show how recruitment chatbots are being used on Facebook to collect information conversationally then pre-qualify and segment automatically.
Step 1: Ad Copy & Image
Job ads you talk to are opt-in. That means somebody must click your ad before they can be messaged.
So how to…
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