Tapping into the Senior Market



​In 25 U.S. cities with a population of 200,000 or more, at least 20 percent of city residents over age 65 are still working—and that’s a stat that is likely to grow. As the unemployment rate continues to hover at record low levels and employers are increasingly challenged to fill positions, especially those requiring specialized skills and experience, the senior labor market holds value that many are finding they can’t afford to overlook. Whether they want to retain senior workers or reach out to senior applicants to fill open positions, companies are finding that the senior market can provide a reliable and valuable source of talent.

Willis Towers Watson’s 2018 Longer Working Careers Survey found that 80 percent of employers view older…





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Credit to Lin Grensing-Pophal for the original post.

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