Ever think about who’s behind the emails you get when you sign up for a new service or product? As Senior CRM (customer relationship management) Marketing Manager at Policygenius, Jessica Owen gets to spend her days dreaming up ways to communicate more effectively with Policygenius’s customers—and helping to reinvent the insurance industry.
We asked her to share some of the fun challenges she faces in CRM marketing, what she’s excited about at work right now—and the secret to being a great marketer at Policygenius.
What attracted you to Policygenius?
I moved to New York a couple of years ago from Boston where the tech scene is more B2B-oriented. When I arrived here I knew I wanted to work with a consumer-focused company to try…
Credit to The Muse Editor for the original post.