Q&A With Jessica Owen, CRM Marketing Manager at Policygenius


Ever think about who’s behind the emails you get when you sign up for a new service or ​product? As Senior CRM (customer relationship management) Marketing Manager at Policygenius, Jessica Owen gets to spend her days dreaming up ways to communicate more effectively with Policygenius’s customers—and helping to reinvent the insurance industry.

We asked her to share some of the fun challenges she faces in CRM marketing, what she’s excited about at work right now—and the secret to being a great marketer at Policygenius.

What attracted you to Policygenius?

I moved to New York a couple of years ago from Boston where the tech scene is more B2B-oriented. When I arrived here I knew I wanted to work with a consumer-focused company to try…





Continue reading original post…

Credit to The Muse Editor for the original post.

stay in the know...

Join Our Newsletter

Subscribe to receive the latest updates on all things talent and hiring! 

Related Articles

JOIN THE IN CROWD

Get the latest on HR & Talent Acquisition every week. Right in your inbox.

Here’s what you’ll get:
  • Useful advice on employer branding
  • Illuminating content on talent acquisition
  • The latest on HR technology and trends