Partner: 5 Ways You’re Sabotaging Yourself Without Uttering One Word

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You” – Tom Peters

A brand is a promise and ultimately a sorting device. If I offered you two bottles of Cola, one being a no name brand and the other a bottle of Coca-Cola – naturally you will go for the Coca-Cola.

Why? Because they have made you a…


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