All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You” – Tom Peters
A brand is a promise and ultimately a sorting device. If I offered you two bottles of Cola, one being a no name brand and the other a bottle of Coca-Cola – naturally you will go for the Coca-Cola.
Why? Because they have made you a…