How to Develop a ‘Glocal’ Employee Value Proposition


In 2010 I got a call from an internal headhunter about a potential job at Roche.

“Head of Employer Branding.”


I had been in recruitment for over 14 years at that time but didn’t have any knowledge of employer branding, or even really knew what it was. That wasn’t a problem though. They felt I had a lot of recruitment experience and did interesting things related to process optimization, sourcing, and developing recruitment training. The rest I would learn. I’m still grateful to Maggie Spong for taking that leap of faith.

It took me a few months to get my head around what employer branding really was. It took me a bit longer to understand how it would play with a corporate brand. Talking to the likes of Richard Mosley,


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Credit to Ted Meulenkamp for the original post.

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