In 2010 I got a call from an internal headhunter about a potential job at Roche.
“Head of Employer Branding.”
I had been in recruitment for over 14 years at that time but didn’t have any knowledge of employer branding, or even really knew what it was. That wasn’t a problem though. They felt I had a lot of recruitment experience and did interesting things related to process optimization, sourcing, and developing recruitment training. The rest I would learn. I’m still grateful to Maggie Spong for taking that leap of faith.
It took me a few months to get my head around what employer branding really was. It took me a bit longer to understand how it would play with a corporate brand. Talking to the likes of Richard Mosley,
Credit to Ted Meulenkamp for the original post.