How to Develop a ‘Glocal’ Employee Value Proposition


In 2010 I got a call from an internal headhunter about a potential job at Roche.

“Head of Employer Branding.”

“What???”

I had been in recruitment for over 14 years at that time but didn’t have any knowledge of employer branding, or even really knew what it was. That wasn’t a problem though. They felt I had a lot of recruitment experience and did interesting things related to process optimization, sourcing, and developing recruitment training. The rest I would learn. I’m still grateful to Maggie Spong for taking that leap of faith.

It took me a few months to get my head around what employer branding really was. It took me a bit longer to understand how it would play with a corporate brand. Talking to the likes of Richard Mosley,





Continue reading original post…

Credit to Ted Meulenkamp for the original post.

stay in the know...

Join Our Newsletter

Subscribe to receive the latest updates on all things talent and hiring! 

Related Articles

JOIN THE IN CROWD

Get the latest on HR & Talent Acquisition every week. Right in your inbox.

Here’s what you’ll get:
  • Useful advice on employer branding
  • Illuminating content on talent acquisition
  • The latest on HR technology and trends