How to Calculate Your Social Media Engagement Rate

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You’ve been active on social media. You’ve invested in social-media marketing tools and social campaigns. But do you really know how to calculate your engagement rate and use the correct formula in the right context? Let’s take a look at a few different ways to measure engagement rate, and dissect their pros and cons.

In social media marketing, engagement rate is a formula used to measure the performance of a piece of content on a social-media platform. It measures the amount of engagement/interaction the piece of social content earns in relation to its reach or other audience figures. There are multiple ways to measure social media engagement rate, and depending on your social media needs, different calculations may better suit your…



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Credit to Jody Ordioni for the original post.

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