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Employers have already read signs proclaiming now is the time to prepare the workforce for technological change. On July 11, that message got delivered via cardboard box.

Amazon’s Upskilling 2025 training investment announcement sparked coverage due to its size and scope. The effort totals more than half a billion dollars over the next six years and impacts 100,000 employees. But equally important to the price tag may be the audience that investment will serve. Experts who spoke to HR Dive said the inclusion of transportation, retail store and fulfillment center workers signaled a new kind of training mentality.

“Amazon is essentially raising the bar,” Frank Britt, CEO of online learning provider Penn Foster, told HR…



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